Cognitive bias
by Sunny Lee, Lei Liu, Colin M. Fisher and Martin Kilduff
July 4, 2025

Daniel Grizelj/Getty Images
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Summary.
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Conventional wisdom says that when it comes to career opportunities, it’s not about what you know, but who you know. And research has found, in fact, that prestigious connections do open doors and make people seem more capable than their peers—as if proximity to greatness implies a degree of similar excellence.
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Read more on Cognitive bias or related topics Leadership and managing people, Management skills, Managing employees, Employee performance management, Underperforming employees and Professional networks


