Death, taxes and the Dallas Cowboys being the most valuable sports franchise in the world.
To be clear the evaluation you are looking at here involves football franchises specifically (another way of saying NFL teams). But the Cowboys have reigned supreme over all sports franchises when this type of exercise has been conducted across things beyond the NFL.
Forbes is the group that performs that exercise and this one was conducted by Sportico. As is noted in the report, in all six years that they have been doing it the Cowboys have come out on top. We are talking about a dynasty here, folks.
The conversation generally turns this direction when we talk about how valuable the Cowboys are, but it really is astonishing given their lack of on-field success for almost three decades now (in terms of the game’s ultimate prize). Markets clearly play a role in this as Los Angeles, New York and San Francisco are represented, but the Cowboys have truly mastered the art of making money.
You already knew that, though.
