Payments made using UPI, debit cards, credit cards, and net banking are also covered. For transactions via credit cards and RuPay credit cards on UPI, users will receive double the gold coins.
By Anshul September 26, 2025, 1:29:18 AM IST (Updated)
Paytm (One 97 Communications Limited) has introduced a new feature that allows users to earn gold coins on every transaction made through its platform. The coins can be converted into digital gold, the company said in a regulatory filing on Thursday (September 25).
Under the scheme, transactions including Scan & Pay, online purchases, money transfers, recharges, bill payments, and recurring payments are eligible.
Payments via UPI, debit cards, credit cards, and net banking qualify, while credit card and RuPay credit card payments on UPI earn double gold coins.
The announcement says users earn gold coins worth 1% of the transaction value. In practical terms, to get 100 gold coins, one needs to spend ₹10,000, and to redeem 1,500 coins, a user would need to spend ₹1.5 lakh.
This works out to an effective cashback of 0.01%, or ₹15 worth of gold on spends of ₹1.5 lakh.
The company said the initiative comes ahead of the festive season, a period when demand for gold traditionally rises in India. Paytm highlighted that the feature allows users to gradually accumulate digital gold and can channel GST-driven savings into long-term assets.
Paytm has also recently introduced additional app features including reminders for recurring expenses, monthly spend summaries, personalised UPI IDs, downloadable UPI statements, and consolidated views of UPI-linked bank accounts.
The company stated that the launch aligns with broader government initiatives like Atmanirbhar Bharat and GST reforms, which aim to simplify compliance and support household and business savings.
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(Edited by : Unnikrishnan)
First Published:
Sept 25, 2025 10:25 AM
IST
