8 Best American-Made Skincare Brands, According to a Grooming Editor

Choosing the best overall American-made skincare brand was easy. My choice for the best line—worldwide—happens to be based in Los Angeles. What I appreciate most about Marlowe is simply how effective its products are. The brand doesn’t try to reinvent the wheel—it just nails the fundamentals. The moisturizers feel light but last all day, the bar soaps deliver rich lathers that deep clean, and the deodorants hit that sweet spot of smelling great while holding up from morning to night.

Marlowe also leans heavily on naturally derived ingredients, which is a win for anyone with sensitive skin like mine. No parabens, no phthalates—only clean, skin-friendly formulas that work. The brand’s commitment to sustainability earns bonus points. In fact, even their soap wrappers are made entirely from recycled materials. When I’m shopping for skincare, Marlowe consistently tops my list. It’s an American brand you can count on, whether you need a quick restock or a reliable go-to.

Product Highlight: Marlowe’s No. 102 Body Scrub Soap is the standout. It combines exfoliation and moisture in one bar, using green tea, shea butter, and olive oil to keep skin smooth without stripping it dry. The scents, like santal and oud wood, smell high-end, almost like a cologne, and the lather is so rich the bar lasts for weeks.

But if I had to stick with one face product forever, it’d be the No. 128 Daily Face Lotion with SPF 50. It’s more than just sun protection; this stuff hydrates like a high-end cream and never irritates my skin. Whether you’re fighting the sun or just want an everyday moisturizer that does it all, this one delivers.

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As one of the OGs in American men’s grooming, Baxter of California has been refining its approach to skincare since 1965. Today, the brand’s lineup is expansive and focused, but its real strength lies in products made for sensitive skin. Think fragrance-free basics like their Oil-Free Moisturizer and Daily Face Wash, to gently scented options like the Exfoliating Body Wash, which features a mellow blend of oak moss and cedar. It’s subtle, yes, but the scent stays with you just enough to notice without overpowering. Baxter focuses on performance and skin comfort, sticking to the kind of timeless, no-fuss formulas that actually work.

Product Highlight: The Facial Scrub deserves a spot in any low-maintenance skincare routine. It uses finely ground walnut shell powder to gently exfoliate and clear out pores, while avocado oil steps in to moisturize and soothe. A little goes a long way, too; just a dime-sized amount is enough to refresh your whole face. And at just over $20, the tube lasts for weeks, making it both affordable and effective.

When I reached out to Atwater founder (and former Kiehl’s president) Chris Salgardo, he confirmed that the brand is not only based and manufactured in the States, but it’s also inspired by it. The products are intuitive yet complex, effective, and easy to use. Atwater wants one thing: To make skincare for men more accessible with cleaner formulas.

You won’t find any toxic or irritating ingredients in these products, with a wide selection for all skin types. But where it really shines is with products for oily skin, which, for those who have it, know how difficult finding reliable skincare can be. These offerings don’t just avoid harsh add-ons or chemicals; they’re loaded with ingredients to help control oil production.

Product Highlight: The duo that stands out most for oily skin types is the Oil Regulator Facial Cleansing Bar paired with the Oil Regulator Moisturizer. The moisturizer’s lightweight gel texture absorbs quickly and leaves zero greasy residue, making it a great everyday option for those dealing with excess shine. But it’s the cleansing bar that truly raises the bar. Traditional soaps often over-strip the skin, triggering it to produce even more oil in response.

Atwater’s facial bar uses charcoal to gently lift away excess sebum and impurities, while glycerin steps in to maintain hydration and keep the skin’s barrier intact. It’s a rare balance: deep-cleansing without disrupting your skin’s natural equilibrium.

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Bravo Sierra designs skincare essentials that hold up under the most extreme of conditions without relying on harsh chemicals like sulfates, silicones, or parabens. From bar soaps to body washes to powerhouse deodorants, everything is made with clean ingredients and uniquely elevated scents like santal and orris or bergamot and musk. Rooted in appreciation for the military community, the brand backs up its mission with real support, having donated over $500,000 to veteran-focused nonprofits since launching in 2018.

Product Highlight: Bravo Sierra’s deodorant is in a class of their own. I often recommend the unscented version as the gold standard for fragrance-free formulas—it’s clean, effective, and non-irritating.

But if you want scent, the rest of the lineup delivers too. The clear application and bacteria-fighting probiotics make it ideal for anyone on the move. Whether I’m hitting the trail or spending a day outdoors, this is the stick I trust.

Read More: Bravo Sierra Review

Brickell is a skincare brand that would make Stephen King proud. While it was born in Miami, its products are manufactured entirely in Maine. Plus, the brand gets extra credit for doing this with the use of renewable energy. Its brands are minimalist in the best way, right down to the signature plain black and white labels slapped onto its often sleek, dark green containers. Brickell prioritizes natural ingredients, like aloe vera, sea salt, jojoba oil, and a slew of antioxidants and vitamins. In addition to a reliance on natural formulas, many of its products are unscented to avoid aggravating sensitive skin.

Product Highlight: The biggest selling point of Brickell is its simple, mostly natural formulas made for every man with little fuss. Daily Essential Face Moisturizer exemplifies this concept perfectly. With a fragrance-free formula that includes a trio of skincare heroes, you feel the impact immediately. The hyaluronic acid plumps and hydrates my skin, while the green tea calms any redness, and the jojoba oil locks in moisture without feeling greasy. Plus, the 4-oz bottle lasts for months.

When my skin starts breaking out, I always reach for Geologie. Since launching in in 2018, the brand has become a favorite for those with acne-prone skin, thanks to its clean formulas featuring soothing, pimple-busting ingredients like niacinamide, salicylic acid, retinol, hyaluronic acid, kojic acid, peptides, and vitamin C. Everything is free of parabens, phthalates, or sulfates, so I never see any type of reaction after using (and my skin can be fickle).

Product Highlight: I’m going to cheat here and list several products that the brand sells as one set—the Geologie Clear System Set, which includes Clear System Acne Body Wash, Acne Control Face Wash, Anti-Pimple Pack, Clear Skin Face Cream, and Skin Repair Moisturizer. Whenever I’m faced with a breakout, this line eliminates budding acne and other blemishes in less than a week. I use the face wash twice a day, followed by the Clear Skin Face Cream in the morning and the Skin Repair Moisturizer at night. It never fails to clear my acne.

Read More: Geologie Clear System Set Review

Manufactured in sunny southern California, Dermaologica has earned a stellar reputation for making top-tier sunscreens and SPF moisturizers that multitask—think hydration, sun protection, and anti-aging in one. For nearly 40 years, the brand has been offering killer skincare that’s free from common irritants like parabens and comedogenic ingredients, and most are fragrance-free for sensitive skin. Instead, it relies heavily on skin-boosting hero ingredients like niacinamide, salicylic acid, hyaluronic acid, and peptides.

Product Highlight: Dermalogica’s Dynamic Skin Recovery SPF50 hydrates deeply while defending skin against UV damage with broad-spectrum protection. Packed with antioxidants and peptides, it actively targets signs of aging while keeping your skin smooth and protected all day. It’s a rare skincare product that works on three levels: daily moisturizer, anti-aging ace, and sunscreen all in one. Sure, $80 is a lot for an SPF. But if you can swing, there is none with more expansive benefits.

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New York City-based Dr. Dennis Gloss has become a powerhouse producer of anti-aging skincare products. The brand leans on powerful anti-aging agents like retinol, AHAs (alpha hydroxy acids), and vitamin C to target visible signs of aging and reduce future ones. These proven actives work to boost collagen production, improve skin texture, and reduce fine lines, making them ideal for an effective anti-aging routine.

Product Highlight: Dr. Dennis Gross Advanced Retinol and Ferulic Intense Wrinkle Cream night cream is a standout anti-aging formula that expertly combines retinol, bakuchiol, rambutan, and ferulic acid to smooth fine lines, boost collagen, and improve elasticity. It’s gentle enough for retinol newbies or those with sensitive skin, thanks to its balanced, non-irritating formulation. I’ve noticed firmer, more radiant skin in as little as two weeks when using this stuff. It’s why I’ve dubbed it the best overall night cream for men—full stop.

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