Tag: media

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Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate

Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI

Media buyers look for ways to stay ahead of clients’ tariff budget pressures

Media Buying Briefing: Auto marketers aren’t slowing ad spend in face of tariff tension

Media Briefing: Overheard at the Digiday Publishing Summit, March 2025 referral traffic edition

Media buying briefing: Havas’ cookieless solution has become key link in its operating model

At Digiday’s Media Buying Summit, challenges with talent recruitment bubble to the surface

Media Briefing: Brian O’Kelley’s Scope3 promises an AI-powered ad tech reset — publishers aren’t buying it yet

Whew! Social Media Goes OFF After Slim Thug’s Reaction To Dawn Robinson’s Car Living Situation (VIDEO)

Media Buying Briefing: iProspect adds brand-building powers to its performance reputation